Blog

  • El Segundo Brand Development & Continuity For Efficient Marketing Guide Launched

    Focusing on the importance of brand as a distinguishing factor among businesses, the new guide discusses cross-channel promotion and maintaining a consistent image and language across multiple platforms.

    More information can be found at https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity

    The latest release comes as new industry research shows 77% of consumers prefer to buy from brands they know and trust. LO:LA underscores that the brand is the face of the organization and that a consistent approach to consumer engagement can build trust and credibility.

    In today’s fast-paced business landscape, brand continuity has become a crucial aspect for companies looking to establish a strong and recognizable identity. Maintaining a consistent brand across channels is essential to building a lasting connection with customers and improving business performance, LO:LA notes.

    Whether it is on social media, in-store, or through advertising, customers are exposed to a brand’s message and values on a regular basis. A consistent brand message and visual identity help customers identify and remember the brand, allowing businesses to build trust and loyalty with their customers, which is critical for long-term success, according to the guide.

    A spokesperson for the agency states: “Brand continuity is about making sure your message is consistent across all channels: in-store advertising; online ads; social media posts; PR materials; customer service interactions–everything should look like it comes from the same place.”

    About LO:LA

    With offices in London and Los Angeles, LO:LA agency has developed a reputation for marketing agility and responsive campaign design with a strong core focus on brand work for clients. It works closely with businesses in any field to help them establish a strong online presence.

    Their full range of services includes brand strategy development, brand voice work, and go-to-market planning for clients across sectors. The agency also provides full content marketing services, including web design and SEO.

    Interested parties can learn more at https://www.thelolaagency.com

    London : Los Angeles (LO:LA)
    nick@thelolaagency.com

    840 Apollo Street
    Suite 100
    United States

    comtex tracking

    COMTEX_426185861/2764/2023-03-08T23:06:41

  • Boston MA Parking Lot LPR Camera System – Security/Compliance Services Launched

    The new service updates bolster the Boston firm’s security options with advanced parking enforcement methods. Local clients can contact New England Security for assistance with preventing illegal and unlawful violations on their residential properties, parking lots, garages, and businesses.

    For more information see https://newenglandsecurity.com/parking-enforcement.html

    New England Security has announced the service updates to supplement its wide range of security programs. In addition to the new parking enforcement services, the Boston firm is equipped to assist clients in need of security programs such as celebrity protection, armed guard patrols, loss prevention, and more.

    When Boston home and business owners are repeatedly targeted or affected by the actions of lawbreakers and trespassers on their land, they often find it difficult to reliably enforce disciplinary action. New England Security aims to provide enhanced software that allows such individuals to coordinate their efforts with law enforcement, bringing culprits to justice.

    Among its most highly recommended methods of enforcement is the usage of LPR, or License Plate Recognition equipment. This allows New England Security to quickly scan tens of thousands of license plates in order to identify criminal offenders. As such, clients can easily track down rule-breakers and administer parking alerts or collect fines whenever necessary.

    The Boston security firm emphasizes the benefits of its parking enforcement options. Depending on the unique situation, Boston clients can opt for marked unit patrol groups making frequent site drive-throughs. Coupled with this practical method of enforcement, the firm’s LPR cameras provide round-the-clock surveillance.

    “Empower your parking operation with LPR-enabled parking enforcement to locate, warn, and fine offenders and take back control of your property,” a company spokesperson said. “Know who is in your parking lot, when they are parking there, for how long, and find out if they live or belong there. Our systems ensure that you will see increased compliance with your parking regulations.”

    Additional high-tech options offered by New England Security for parking enforcement include such methods as digital chalking. By utilizing modern software from third-party companies, ranging from Video Guard Pro to Sigmoid, New England Security can assure Boston clients of expert security services.

    Interested parties across the Boston area are invited to visit https://newenglandsecurity.com to learn more about New England Security and its extended array of specialist security enforcement and patrol services.

    New England Security Guard Patrol Service Company Inc.
    AmP@newenglandsecurity.com
    +1-617-322-6372
    208 Broadway

    United States

    comtex tracking

    COMTEX_426185864/2764/2023-03-08T23:06:41

  • Hackensack Birth Injury Lawyer, Medical Malpractice Legal Support Service Update

    With the latest announcement, the lawyers at NJ Injury Guys Hackensack, NJ can investigate and represent clients throughout the claims process during an emotionally and financially challenging time.

    Find more information on the company’s services here https://nj-injuryguys.com/accident-attorneys-hackensack

    The legal firm’s recent update includes a no-obligation consultation as well as a ‘no-win, no-fee,’ service to allow clients in Hackensack to get justice and compensation for any injuries that happened to the mother or child during birth.

    While the birth of a child should be a time of celebration for parents, birth injuries can cause additional complications and stress for a family. Furthermore, if these injuries were a result of negligence or a lack of due diligence by a healthcare provider, parents need to know they have someone they can turn to should they need legal support and representation. NJ Injury Guys’ team of experienced medical malpractice lawyers have both the compassionate understanding and legal insight to help families get justice.

    As the legal firm explains, investigating if a healthcare provider has been negligent requires looking into the various factors surrounding the birth and any ongoing medical issues a child or mother is experiencing. These health concerns can include brachial plexus injuries, bone fractures, spinal cord injury, brain and head trauma, subdural hematoma, cerebral palsy, and birthmarks.

    With several years of experience n the industry, NJ Injury Guys’ lawyers have insight into the various state-by-state laws that can impact the success of a birth injury case. In this regard, the firm highlights New Jersey’s requirements for medical malpractice lawsuits to be submitted within 2 years of the injury date.

    Alongside their medical malpractice legal support, the firm can also help clients with legal issues surrounding vehicular accidents, dog bites, worker’s comp, and sexual abuse. They also have offices throughout the New Jersey area, including the previously mentioned Hackensack as well as Cherry Hill, Atlantic City, Fords, Vineland, Wayne, Montclair, Red Bank, Manasquan, Clifton, Gibbsboro, Neptune City, and Sicklerville.

    A spokesperson for NJ Injury Guys said, “Our team of experienced lawyers and paralegals are committed to delivering quality legal services. We take a personal interest in seeing that your legal needs are met and justice is served.”

    Interested parties can find more information by visiting https://nj-injuryguys.com/birth-injury-lawyer

    NJ Injury Guys Hackensack

    +1-551-290-2500
    2 University Plaza Dr #100

    United States

    comtex tracking

    COMTEX_426185840/2764/2023-03-08T23:06:40

  • Pompano Beach Senior Medical Care & On-Site Diagnostic Testing Service Update

    Primary Medical Care Center, a senior health facility in Pompano Beach, Florida, has updated its range of healthcare services to provide treatments covering all areas of senior health, including physical therapy, cardiology, and behavioral health care. The clinic offers comprehensive, individualized services to monitor and treat patients.

    Find out more at https://primarymed.com/locations/senior-medical-center-pompano-beach

    The recent update aims to provide seniors with specialized care within the facility to screen for and remedy numerous health issues. At Primary Medical Care Center, everything is done in-house, from assessment, diagnostic testing, and treatment to medication distribution, case management, and aftercare. The clinic, whose medical practitioners specialize in treating older patients, also provides emergency care.

    The Pompano Beach facility has partnerships with several top health insurance companies, including Medica Healthcare, Sunshine Health, MMM of Florida, Allwell, and Florida Blue, to ensure less out-of-pocket payment for senior care. They also offer over-the-phone cost estimates for treatments, with understanding for those with low budgets or fixed incomes.

    As a comprehensive facility, they offer preventative medical services to help older individuals avert potential illnesses or sicknesses. These services include health and wellness classes to teach them about general health, fitness and exercise, nutrition, and mental health. The wellness classes, taught by doctors and practitioners, provide seniors with self-care techniques and information on specific areas of health to help reduce the likelihood of them developing particular medical issues.

    With this announcement, Primary Medical Care Center remains committed to providing quality medical care for senior patients while delivering personalized solutions that lead to better health and well-being.

    A satisfied patient said: “They treat you like family, with very kind and helpful staff. From the moment you walk in, you will notice their excellent customer service and professionalism. Great assisting the elderly. I would definitely recommend Primary Care to all my friends and family.”

    For more information about Pompano Beach Senior Medical Care, visit https://primarymed.com/locations/senior-medical-center-pompano-beach

    Primary Medical Care Center

    +1-561-250-0000
    11500 NW 7th Ave

    United States

    comtex tracking

    COMTEX_426185841/2764/2023-03-08T23:06:40

  • Trenton Birth Injury Medical Malpractice Lawyer | Legal Representation Announced

    The Trenton medical malpractice attorneys can now help more parents who are struggling to pay the medical bills and would like to seek justice for their newborn who was injured due to a doctor’s negligence.

    More details can be found at https://nj-injuryguys.com/birth-injury-lawyer

    According to the American Journal of Public Health, specialized therapeutic treatment services for children with birth injuries can cost nearly $40,000 per year. This cost is compounded by the fact that parents raising an injured child are estimated to earn 35% less than parents of children without birth injuries, as they are required to spend more time with their child. With its recent announcement, the law firm helps parents find justice for their mistreatment, as malpractice litigation is nearly impossible to do successfully without a lawyer.

    NJ Injury Guys helps clients to recover costs in order to ensure the best possible care for the infant. Families have two years after the birth to file a birth injury malpractice lawsuit, although if the injury is first noticed later, it may be possible to file a later claim.

    Compensatory damages include past, ongoing, and future medical bills, physical therapy, medical devices, emotional pain and suffering, and decreased quality of life. The settlement amount varies depending on the severity of the injury received and the cost of treatment.

    If the child’s injury occurred due to errors in diagnoses, delayed diagnosis, incorrect treatment, poor, incorrect, or non-existent aftercare, or generally inadequate health management, then it is likely possible to build a strong negligence lawsuit.

    NJ Injury Guys is located at 274 E Front St #303 Trenton, NJ. The litigation team is led by Yalissa Alfaro, Gabriel DiLeonardo, and Jay Edelstein, and offers services in both English and Spanish.

    According to a customer: “I was extremely impressed with Gabriel and the team at NJ Injury Guys. They were incredibly dedicated and hardworking from start to finish on my injury case. I couldn’t have asked for a better group of lawyers to represent me. They did an excellent job and were able to settle my claim in a timely manner.”

    Interested parties can find more information at https://nj-injuryguys.com/trenton

    NJ Injury Guys Trenton

    +1-609-566-8565
    274 E Front St #303

    United States

    comtex tracking

    COMTEX_426185839/2764/2023-03-08T23:06:40

  • Essex, MD Birth Injury Medical Malpractice Lawyer: No-Win, No Fee Service Update

    As an extension of their work representing the victims of medical malpractice, the Essex, MD, medical malpractice lawyers are now reaching out to individuals whose family members, whether the mother or child, were injured during the birthing process. The personal injury attorneys help the plaintiff understand their rights and the various legal avenues for recovering damages in a birth injury case.

    More details can be found at https://marylandinjuryguys.com/birth-injury-attorney

    The practice’s latest service expansion is a response to recent data from the CDC, which shows that birth injuries occur in 7 out of every 1,000 births in the U.S. and account for 20% of all infant fatalities.

    While many of these injuries are avoidable, the attorneys believe medical mistakes, misdiagnoses, and the negligent behavior of a healthcare provider may be responsible. As such, they work astutely to establish liability and hold the negligent practitioner accountable.

    Maryland Injury Guys Essex represents clients in cases involving minor birth injuries as well as severe birth injuries that resulted in paralysis; fractures; nerve, muscle, and tissue damage; and cerebral and brachial plexus palsies.

    The attorneys understand the financial and emotional stress that parents of a child who suffered a birth injury face, which is why they seek compensation for costs such as past and future medical expenses, lost wages, physical pain and suffering, and emotional trauma.

    Maryland Injury Guys explain that the amount a plaintiff will receive in a settlement is often informed by factors such as the severity of the injury, the type of injury, and whether it was a newborn, a toddler, or an older child that was injured.

    Its services are provided on a contingency fee basis and include complimentary case reviews to assist claimants in determining whether filing a birth injury lawsuit is the best course of action.

    “When complications cause newborns to suffer injuries, parents often feel frustrated that the delivery should have been handled differently,” a spokesperson said. “Do you doubt whether your healthcare professional acted diligently during childbirth? Our injury attorneys can help you understand your rights and the various options to seek legal redress.”

    Additional information is available at https://marylandinjuryguys.com/essex-lawyers

    Maryland Injury Guys Essex

    +1-410-716-0625
    1308 Eastern Blvd #2-A,

    United States

    comtex tracking

    COMTEX_426185837/2764/2023-03-08T23:06:40

  • Hostrigo Shared & VPS UK Web Hosting With 100% SSD Storage Launched

    Using only SSD storage with 99.9% server uptime, Hostrigo now assists business owners searching for affordable and effective ways of achieving their online visibility goals.

    For more information go to https://www.hostrigo.com

    With the latest update, Hostrigo provides clients with a comprehensive hosting and marketing solution adapted to the needs of modern SMBs. Not having a sufficient budget to allocate to these areas may be a big impediment to SMB owners – and Hostrigo provides digital entrepreneurs with the tools, resources, and options needed to succeed online while maintaining an accessible price point.

    Shared hosting and VPS hosting are two of the most popular types of web hosting available. Each differs significantly in terms of resources, performance, and pricing. Choosing the right type of hosting depends on the business’s needs, budget, and goals.

    Shared hosting benefits most small business websites. This is where multiple websites share resources on the same server – the sites share the same CPU, memory, and disk space as others, making this option a suitable choice for SMBs or individuals with a limited budget.

    On the other hand, VPS hosting offers a more scalable solution for larger businesses that require more resources and control, says Hostrigo. VPS is also used when sensitive information is handled and higher levels of security are necessary. In this case, the website is hosted on a virtual server that is partitioned from others.

    Hostrigo’s solutions feature both VPS and shared hosting. Its marketing and SEO services include website optimization, keyword research, on-page optimization, backlink building, and more. These are designed to improve website visibility, increase website traffic, and potentially increase revenue.

    A spokesperson for the company states, “Here are a few ways Hostigo stands out from the competition: your web hosting is backed by a team of professionals and experts, 100% SSD storage delivers faster loading of websites, and our cloud OS platform means load-balanced automatically scaling to meet demand.”

    In addition, the web hosting company is committed to sustainability. It functions using 100% renewable energy both in the UK and the US data centres, ensuring reliable, effective, and environmentally friendly services.

    More details on all the services and packages can be accessed at www.hostrigo.com

    Hostrigo
    godwin@hostrigo.com

    128 City Road

    United Kingdom

    comtex tracking

    COMTEX_426185843/2764/2023-03-08T23:06:40

  • Insulating PCM Boot Insoles For Outdoor Winter Hiking For Men & Women Launched

    These new insoles provide insulation and protection against cold weather by making use of Zentek Clothing’s phase-change material inserts. The insoles have been created using adaptive heating technology, and will only function as insulation when the weather is cold, remaining inert and breathable in warmer conditions.

    To learn more, visit https://www.zentekclothing.com

    Zentek’s new insoles have been created specifically to help search and rescue groups navigate harsh conditions without suffering frostbite or other cold-related injuries. However, the standard of quality with which they are made makes them an ideal solution for cold-weather hikers and those who enjoy outdoor winter sports as well.

    Like many of the other products released by the company, this line has been created to help the wearer adjust to the effects of climate change. As local climates continue to vary more erratically and unpredictably, Zentek has pledged to help people and animals alike by creating adaptive clothing that can insulate or cool depending on the ambient environment.

    PCMs were originally designed by NASA to withstand the extreme conditions that astronauts may be subjected to in the upper atmosphere. They function dynamically and will take the form of an insulating solid when the surrounding air is cool, or a heat-diffusing liquid when in a warmer environment.

    One customer said, “I can’t say enough good things about Zentek products. I was skeptical at first, but after seeing and experiencing firsthand proof and understanding how the technology works, I won’t trust my family’s health with anything else.”

    These insoles are one of many products designed by Zentek for human use. The company also carries jackets, coats, vests, and scarves that utilize the same PCM technology. Additionally, PCM products for pets are also available in their catalog in order to keep outdoor animals from overheating in hot summer conditions.

    The new insole products are available in a limited range of shoe sizes and can be trimmed for a more precise custom fit as well. Some customers send a foot tracing for a more exact fit.

    Zentek Clothing’s products have been carefully engineered by founder Janice Kajanoff and her team in order to maximize comfort and functionality, which she says are equally important. These insoles, among a selection of other products, represent a recent foray into human clothing after a long and successful career creating temperature-regulation garments for dogs.

    To learn more, visit https://www.zentekclothing.com

    Zentek Clothing
    jkajanoff@gmail.com

    9612 115th Avenue Northeast

    United States

    comtex tracking

    COMTEX_426185835/2764/2023-03-08T23:06:39

  • Montclair Birth Injury Attorney: Medical Malpractice Legal Representation Update

    As part of its updated medical malpractice case representation services, the law firm now provides contingency fee-based support and guidance to clients seeking justice for injuries sustained during childbirth. The Montclair medical malpractice attorneys are available to discuss the various options with the plaintiffs and can be contacted via their 24/7 injury helpline.

    More details can be found at https://nj-injuryguys.com/birth-injury-lawyer

    The move is in response to a recent report from the CDC, which showed that almost 30,000 babies born each year in the U.S. suffer a birth injury. According to NJ Injury Guys Montclair, these injuries, while uncommon, can result in acute or chronic conditions, as well as life-threatening emergencies.

    Birth injuries come in many forms and degrees of severity. During childbirth, the mother and newborn can suffer physical and neurological injuries. If these injuries resulted from a practitioner’s inability to meet the acceptable standard of care, NJ Injury Guys believes the injured party can sue for compensation.

    The attorneys have represented clients in birth injury claims for decades. They handle cases involving brachial plexus injury, bone fractures, spinal cord injury, brain and head trauma, subdural hematoma, and cerebral and Erb’s palsy.

    Renowned for their compassionate yet aggressive approach, the lawyers at NJ Injury Guys will negotiate for a settlement that covers their clients’ past and ongoing medical expenses, as well as the physical and emotional sufferings they may have endured.

    While the law firm recommends clients seek legal help the moment they discover the birth injury, given the two-year statute of limitations, they also explained that it is possible to file and win a birth injury claim even after the initial statute of limitations has elapsed.

    Alongside its birth injury case representation services, NJ Injury Guys Montclair also represents clients in wrongful death cases arising from medical malpractice and other personal injury claims.

    A spokesperson said, “If a mistake during delivery led to a permanent injury or you have doubts about the healthcare provider’s diligence during childbirth, our medical malpractice law firm can help you understand your rights and the various options to seek legal redress.”

    Additional information is available at https://nj-injuryguys.com/accident-atorneys-montclair-nj

    NJ Injury Guys Montclair

    +1-551-230-4999
    18-20 Lackawanna Plaza suite 300

    United States

    comtex tracking

    COMTEX_426185838/2764/2023-03-08T23:06:40

  • McGinley Orthopedics Receives Technology Contract from Vizient for IntelliSense

    McGinley Orthopedics, a leading developer of intelligent surgical tools and solutions, has announced that its IntelliSense Drill Technology(R) has received an Innovative Technology contract from Vizient, the nation’s largest member-driven healthcare performance improvement company. The contract was awarded based on the recommendation of IntelliSense Drill Technology(R) by hospital experts who serve on one of Vizient’s member-led councils, and it signifies to Vizient members unique qualities that potentially bring improvement to the healthcare industry.

    “We’re thrilled to partner with Vizient to introduce the McGinley IntelliSense(R) Orthopedic Drill to orthopedic surgery with its groundbreaking technology,” said Joseph McGinley, MD, founder and CEO of McGinley Orthopedics. “The standard of care for orthopedic surgery hasn’t changed in decades and we recognize the need to advance patient care and change the way we practice medicine. We are dedicated to eliminating guesswork in the operating room using engineering and technology to provide surgeons with the tools and data they need to operate more accurately and efficiently while improving patient outcomes.”

    More than 7 million orthopedic surgeries are performed a year in the United States by approximately 23,000 orthopedic surgeons yet despite these large numbers, standard orthopedic drills have fewer safety features than that drill you might find in a household garage. McGinley Orthopedics’ IntelliSense Drill Technology(R) is the only drill in the world with features such as auto-stop and edge detection to aid in patient safety and real-time depth measurement which eliminates manual measurements during surgery.

    This partnership will allow McGinley Orthopedics the ability to reach a larger patient population by promoting the IntelliSense(R) Orthopedic Drill to Vizient’s vast network of health care providers including hospitals, orthopedic centers, and ambulatory surgical and care centers.

    “Congratulations to McGinley Orthopedics for achieving this peer-designated status,” said Kelly Flaharty, senior director contract services and Vizient Innovative Technology Program leader. “Our member council deemed the IntelliSense(R) Orthopedic Drill worthy of this designation for its potential to make a real difference in the health care industry.”

    Vizientrepresents a diverse membership base that includes academic medical centers, pediatric facilities, community hospitals, integrated health delivery networks and non-acute healthcare providers and represents more than $130 billion in annual purchasing volume. Through its Innovative Technology Program, Vizient works with member-led councils and task forces to evaluate products for their potential to bring real innovation to healthcare. Vizient may award a contract to products deemed worthy of the Innovative Technology designation outside of the competitive bid cycle.

    About McGinley Orthopedics

    McGinley Orthopedics engineers and manufactures intelligent surgical tools and solutions that make orthopedic surgery safer and lead to better patient outcomes. Our mission is to provide surgeons with the tools and insights they need to eliminate manual processes and guesswork in the operating room.

    Since its inception in 2012, McGinley Orthopedics has realized tremendous success with over 127 issued and pending US and International patents, 5 FDA-Cleared products, and 6 more in development. Our tools and orthopedic devices are championed by surgeons and have been used in over 1,000 surgeries to date. McGinley Orthopedics Vizient contract number is MS7259.

    McGinley Orthopedics

    234 E 1st Street, Ste 242

    United States

    comtex tracking

    COMTEX_426185842/2764/2023-03-08T23:06:40