Category: USA Today

New York, NY — September 16, 2026 — Educator and entrepreneur Elizabeth Alexander is expanding access to The Alexander Reading Method, an early-literacy curriculum developed through more than 25 years of work with children and educators. The program is designed to provide structured reading instruction for young learners while allowing educators to adapt instruction to individual learning needs.

Alexander is the founder of Reading in PreSchool, an educational organization that provides tutoring services in New York, Los Angeles, Miami, Palm Beach and Greenwich, Connecticut, as well as online instruction.

The Alexander Reading Method focuses primarily on children between approximately 3.5 and 8.5 years old. The approach combines visual, written, spoken and interactive activities intended to give young learners repeated opportunities to practice foundational literacy skills.

A Structured Approach to Early Literacy

According to Alexander, her interest in early literacy developed through years of teaching and observing children encounter reading difficulties as they progressed through school.

After approximately 15 years of teaching children, Alexander developed an instructional approach that became The Alexander Reading Method. The curriculum incorporates books, writing activities, color coding, flashcards, large-font materials and brain-break exercises.

The program includes approximately 400 books arranged as part of a structured learning sequence.

Alexander says the method is designed to combine structure with flexibility. Educators can observe individual students and adjust instruction according to their responses while continuing to work toward established literacy objectives.

Reading and Confidence

A central focus of Reading in PreSchool is helping children develop foundational reading skills while maintaining a positive learning environment.

Alexander’s approach emphasizes repetition, encouragement and appropriately challenging activities. The stated goal is to help children become more comfortable with reading and develop confidence as they progress through their education.

The program is intended to complement different educational settings, including homeschooling, school-based education and additional tutoring.

Expanding Beyond Direct Tutoring

In addition to providing tutoring services, Reading in PreSchool has developed The Alexander Reading Method as a curriculum that can be purchased and implemented by individuals and schools.

The organization reports that approximately 40 teachers, many working part-time, have been involved in delivering the program and that around 600 students have completed it.

These figures are based on information provided by Reading in PreSchool. The organization also reports that many participating students have subsequently progressed through school, although individual educational outcomes can vary depending on a range of factors.

Alexander’s longer-term objective is to expand access to early-literacy instruction through collaboration with educators, organizations, philanthropists and other partners interested in children’s literacy.

Looking Ahead

Alexander continues to develop educational resources intended to support early reading instruction and teacher training. She also credits her personal practice of Transcendental Meditation with contributing to her creative process and development of educational ideas.

For Reading in PreSchool, the current focus remains on providing structured literacy instruction to young children while expanding the availability of The Alexander Reading Method beyond the organization’s direct tutoring locations.

For more information about Elizabeth Alexander, Reading in PreSchool and The Alexander Reading Method, visit:

Reading in PreSchool

Website: readinginpreschool.com

Email: info@readinginpreschool.com

New practice serves lenders, fiduciaries, and law firms with valuation, workout, monetization, and disposition services for a collateral class the credit market has never been able to underwrite with confidence.

HOUSTON, TX — September 16, 2026 — Eaton Hudson, an asset valuation, disposition, and capital advisory firm operating since 1987, today announced the launch of a dedicated legal industry practice. The practice establishes Eaton Hudson as a workout, financial advisory, and asset disposition specialist for the legal industry, extending to law firms, litigation portfolios, and legal receivables the same platform the firm has applied for nearly four decades to inventory, equipment, real property, and going-concern enterprises.

The practice addresses a structural gap in the credit market: capital has flowed into law firm lending, litigation finance, and fee receivable facilities at scale, but the infrastructure to value, monitor, and recover against those assets when a credit deteriorates has not developed alongside it. Lenders have found that standard remedies do not translate cleanly to a borrower whose principal asset is a contingent claim and whose conduct is governed by professional responsibility rules.

“Access to capital — and a lower cost of capital — will fundamentally change the legal industry,” said Amir Mireskandari, Senior Managing Partner of Eaton Hudson. “Capital has been slow to move into this space not because the opportunity isn’t real, but because lenders have lacked a reliable way to understand the underlying assets. Once that collateral can be valued, monitored, and recovered with the same discipline we apply everywhere else, this becomes one of the more compelling lending opportunities in the market.”

The legal industry practice offers six core service groups, organized around the two audiences it serves:

For legal industry lenders and funders

• Case appraisals. Independent, defensible valuations of legal claims, judgments, arbitration awards, and contingency fee portfolios — covering liability strength, collectability, timeline to recovery, and net proceeds — for lending decisions, borrowing base updates, and settlement strategy.
• Advisory and execution support for lenders and borrowers in stressed and distressed law firms, including collateral assessment, restructured payment and monitoring frameworks, forbearance support, and wind-down planning — without lender control of cases or fee sharing, which ethics rules prohibit.
• Dispositions of underlying collateral. Orderly and forced-sale disposition of the tangible and intangible assets held by law firms and claim holders, including marketed sales of judgments and claims, negotiated assignments, and sales of case dockets and books of business through counsel.

For courts, fiduciaries, and law firms

• Receivership support. Valuation, monetization, and disposition services to court-appointed receivers and their counsel in law firm and legal-asset matters.
• Assignment for the benefit of creditors (ABC) support. Valuation and disposition services in ABC proceedings involving law firms and legal assets, supporting rapid assessment, orderly monetization, and maximized distributions.
• Business and operating asset valuations for law firms. Valuation of the law firm itself as an operating business — equipment, receivables, work in progress, real estate interests, and enterprise value — supporting lending, partner transitions, succession, merger, and dissolution decisions.

Eaton Hudson traces its heritage to Eaton Department Stores and Hudson Capital Partners, and its principals have led some of the largest retail and industrial dispositions in North America. The firm has completed more than $2.8 billion in inventory and asset dispositions since its founding in 1987.

The legal industry practice is the second new vertical Eaton Hudson has launched in 2026, following the July introduction of the firm’s e-commerce liquidation division.

About Eaton Hudson

Eaton Hudson is an independent asset services firm providing valuation, monetization, advisory, and disposition solutions across tangible and intangible asset classes. Founded in 1987, the firm serves lenders, private equity sponsors, fiduciaries, and operating companies nationally.

Eaton Hudson is not a law firm and does not provide legal advice. Nothing in this release is a solicitation to fund, purchase, or finance any legal claim.

Media Contact

Jordan Jopling

Executive Director of Marketing

jjopling@rmppartners.com

281-853-9439

Healthcare marketing agency expands its search strategy beyond traditional SEO to help addiction treatment and mental health providers improve visibility across Google and AI-powered discovery platforms.

FREMONT, Calif., September 15, 2026 — Marketing Wind, a healthcare-focused digital marketing agency specializing in behavioral health, has expanded its search marketing services to include Generative Engine Optimization (GEO), AI search optimization, and AI visibility measurement for addiction treatment centers and mental health organizations.

The expanded offering is designed to address changes in how consumers research healthcare providers. While traditional search engine optimization remains an important patient-acquisition channel, consumers can increasingly use AI-powered search experiences and assistants to research treatment options, compare providers, understand levels of care, and identify facilities that may meet their needs.

Marketing Wind’s expanded approach integrates traditional SEO with strategies intended to improve how accurately treatment providers are understood, surfaced, cited, and represented across AI-powered search experiences.

From Search Rankings to AI Recommendations

Traditional behavioral health SEO has largely focused on improving rankings in search engines such as Google. Marketing Wind will continue to provide those services while expanding measurement beyond rankings and organic traffic.

The agency’s AI search and GEO services focus on areas including:

• AI search visibility and competitive analysis
• Generative Engine Optimization (GEO)
• Answer Engine Optimization (AEO)
• Google AI Overviews visibility
• Entity and topical authority development
• Citation-ready healthcare content
• Structured data and technical search optimization
• E-E-A-T and healthcare authority signals
• Local and patient-intent search optimization
• Monitoring brand mentions and citations across AI search platforms

Marketing Wind’s approach is particularly focused on commercially relevant behavioral health searches involving treatment type, level of care, geography, insurance, and clinical needs rather than maximizing traffic alone.

Connecting AI Visibility With Patient Acquisition

“Search behavior is evolving, but the business objective for a treatment center hasn’t changed: connecting appropriate patients with the care they need,” said Abid Ullah, Founder of Marketing Wind. “We don’t believe behavioral health organizations should choose between SEO and GEO. The opportunity is to build a search strategy that helps providers remain discoverable as patients move between traditional Google searches and AI-assisted research.”

Marketing Wind refers to this broader approach as a search-to-admission strategy, connecting visibility with downstream metrics such as qualified inquiries and admissions rather than evaluating search performance solely through rankings, impressions, or traffic.

Behavioral Health Requires a Specialized Search Strategy

Marketing addiction treatment and mental health services presents challenges that differ from many other industries. Search strategies may need to account for levels of care such as detoxification, residential treatment, partial hospitalization programs (PHP), intensive outpatient programs (IOP), and outpatient care, as well as geography, payer alignment and clinical specialization.

Healthcare content also operates in an environment where accuracy, expertise, transparency and trust are particularly important.

Marketing Wind’s expanded search offering is intended to bring these considerations into both traditional and AI-driven search strategies.

Preparing Behavioral Health Providers for the Next Era of Search

The rehab marketing agency plans to continue developing its capabilities around AI visibility measurement, competitive intelligence, content authority and the relationship between traditional organic rankings and AI-generated recommendations.

“Ranking on Google remains important,” Ullah added. “But treatment providers now have another question to consider: When an AI system helps someone research treatment options, does it understand who we are, what we treat and why we may be relevant? That’s the visibility gap we’re working to address.”

About Marketing Wind

Marketing Wind is a healthcare digital marketing agency with a specialization in behavioral health, addiction treatment and mental health marketing. The agency provides search engine optimization, AI search and Generative Engine Optimization, paid media, content strategy, analytics, conversion optimization and patient-acquisition marketing.

Marketing Wind focuses on connecting digital visibility with business outcomes, helping healthcare organizations build sustainable patient-acquisition strategies across traditional and emerging search channels.

Media Contact:
Marketing Wind
Fremont, California
Phone: (510) 766-9052
Website: MarketingWind.com
Contact Person: Abid Ullah
Email: abicool@marketingwind.com
Company Name: Marketing Wind Global LLC

Direct Umrah provides access to approved packages through authorized travel platforms.

Riyadh, Saudi Arabia – Sept. 15, 2026 — Pilgrims within Saudi Arabia and those travelling from overseas can arrange Umrah packages online through Direct Umrah, a digital service launched by the Ministry of Hajj and Umrah.

The ministry provides a shared booking route for both groups, linking them with packages from approved providers through authorized travel platforms.

Participating platforms include ShareTrip, Wakanow, Bookme, Wego and Almatar. Users can browse Umrah and visit packages and examine their services, costs, and conditions before booking.

Options include packages that do not include an Umrah visa and comprehensive packages that may cover a visa, flights, accommodation in Makkah and Madinah, meals, intercity transport, and guidance.

Inclusions vary by package. Through the ministry’s service, pilgrims can select an available option and complete the booking process digitally through their chosen platform.

For more information, visit the Ministry of Hajj and Umrah’s Direct Umrah page.

About the Ministry of Hajj and Umrah

The Ministry of Hajj and Umrah is the government body in Saudi Arabia responsible for organizing Hajj, Umrah, and visitation affairs for pilgrims traveling to Mecca and Medina. Headquartered in Mecca, the Ministry manages permits, coordinates services, and works with civil sectors across the Kingdom to support pilgrims throughout their journey.

The Ministry traces its roots to 1926 and took its current form in 2016, building on decades of prior agencies dedicated to pilgrimage affairs. It is the only ministry in the world focused solely on organizing religious pilgrimage on this scale, serving millions of Hajj and Umrah pilgrims each year from across the globe.

For more information, visit haj.gov.sa/ar/Umrah.

Media Contact

Company Name: Ministry of Hajj and Umrah Media Center

Contact Person: Support

Phone: 00966920002814

Email: media@rga.gov.sa

Website: https://haj.gov.sa/ar/Umrah

SINGAPORE, September 15, 2026 — TetherMax, a crypto trading fee cashback platform operated by JOO HOLDINGS LTD., has introduced its Highest Cashback Rate Guarantee as part of a broader update to its website and cashback service. The update adds greater visibility into exchange-specific cashback rates and payout activity for users of supported cryptocurrency exchanges.

The new guarantee is intended to provide eligible users with the highest qualifying cashback rate available through TetherMax for supported exchanges, subject to the applicable exchange, account and program conditions. TetherMax said the guarantee is designed to make its cashback rates easier for users to compare and understand.

The company has also introduced additional information on its website explaining how trading-fee cashback is generated, calculated and distributed. A live payout feed displays masked user IDs, exchange names, cashback amounts, withdrawal times and transaction status.

According to TetherMax, the platform had more than 127,000 registered users and had processed more than $323 million in cumulative crypto trading fee cashback as of August 2026.

“Trading fee cashback has traditionally been difficult for users to verify beyond the rate being advertised,” said a TetherMax spokesperson. “By making payout activity and platform data visible, we want users to be able to see how cashback works and make more informed decisions when evaluating available services.”

Exchange-Specific Cashback Rates

TetherMax provides exchange-specific cashback rates rather than applying a single rate across all supported platforms. The company currently lists cashback rates of up to 77% on Bitget, 64% on Bybit and 65% on OKX, with actual rates depending on factors including account status, exchange conditions and applicable promotions.

TetherMax’s service operates through referral arrangements and API integrations with supported exchanges. The company says eligible referral revenue is partially returned to traders as cashback, with automated processes used to calculate and distribute eligible payments.

TetherMax currently identifies Binance, Bybit, Bitget, OKX, Gate and WOO X Pro among the exchanges supported through its platform.

Trading Events and Cashback Programs

In addition to its cashback service, TetherMax operates exchange-specific trading events and reward programs.

Current campaigns include the WOO X Pro Invite Event, which offers eligible participants rewards of up to 50,000 USDT, and a WOO X Pro Trading Volume Event that awards event tickets based on qualifying trading volume, with a top reward of 100,000 USDT.

The company is also running the TetherMax × Binance Global League, which features a 5,000 USDT prize pool for eligible participants based on qualifying cashback activity.

Campaign eligibility, trading requirements, reward structures and other conditions vary by program.

Website and Service Expansion

TetherMax said the latest website update includes redesigned service pages and additional educational information about trading-fee cashback. The company also provides customer support and displays recent cashback activity through its website.

The platform has operated its trading-fee cashback service for more than four years and is expanding its model beyond cryptocurrency trading into the FX brokerage market.

The company is also developing its international presence through creators and affiliates in Southeast Asia and other markets.

“Our goal is to make trading fee cashback easier to understand and easier to verify,” said a TetherMax spokesperson. “Users should be able to understand where their cashback comes from, how it is calculated and how it is paid.”

About TetherMax

TetherMax is a global crypto trading fee cashback platform that returns a portion of eligible trading fees to users on supported exchanges. With more than four years of operating experience, TetherMax partners with exchanges including Binance, Bybit, Bitget, OKX, Gate and WOO X Pro, tracking eligible activity and calculating cashback according to applicable exchange conditions.

Beyond crypto, TetherMax is expanding its cashback model into the FX brokerage market.

For more information, visit tethermax.io.

Media Contact:

Company name: JOO HOLDINGS LTD.

Contact Person: Roro, Marketing PM

Contect : roro.bonita9696@gmail.com 

Company Website: https://tethermax.io