Author: Kathir J

In September 2025, the international men’s fashion brand COOFANDY was invited to participate in the AMP3 PR Gifting Suite event at New York Fashion Week. As a crucial communication segment of the fashion week, the brand engaged in in-depth discussions with numerous fashion media outlets and senior editors. It showcased its 2025 autumn series new arrivals, the collaboration series with global brand ambassador Christopher Bell, and the joint series created with stylist Britt Theodora, becoming a highly-anticipated men’s fashion brand at this edition of the fashion week.

Immersive Exhibition Experience Interprets Brand Style Heritage

To fully convey its brand style heritage, COOFANDY meticulously crafted an immersive exhibition area on-site, presenting the complete 2025 autumn mainline new arrivals along with the two collaborative series. Multiple styled looks on display vividly communicated the brand’s consistent pursuit of “combining texture and practicality.” Additionally, the brand offered a product try-on session, inviting guests to experience the fabric texture and fit details of the garments up close. Several editors praised the fit and craftsmanship of items such as suits and overcoats, noting that the brand had achieved an excellent balance between body shaping and modern aesthetics.

Positive Media Feedback, Brand Value Widely Recognized

The outstanding performance in the exhibition and try-on sessions also earned COOFANDY high praise from authoritative fashion media. Multiple media guests at the event stated that in the current men’s fashion market, COOFANDY manages to maintain affordable prices while never compromising on design and quality. This high cost-performance positioning, which “combines affordability, excellent design, and outstanding quality,” undoubtedly provides consumers with more high-quality clothing options. Through these interactions, the brand has initially reached cooperation intentions with several media outlets, injecting new momentum into its global dissemination.

Continuously Deepening International Engagement, Steadily Advancing Global Layout

Participating in New York Fashion Week this time marks a crucial step in COOFANDY’s globalization strategy. Looking back at 2024, the brand made its debut on the official runway of New York Fashion Week, with international supermodel Sean O’Pry leading the presentation of the series, sparking industry-wide discussions. A year later, COOFANDY further deepened its interaction with the international fashion community through the high-end platform of the Gifting Suite, demonstrating its growing international influence. From the runway to media salons, the brand is engaging in global fashion dialogues in diverse ways, continuously absorbing cutting-edge concepts and solidifying its brand positioning as the “preferred choice for the modern man’s wardrobe.”

Autumn Sale Launched, High Cost-Performance Items Generate Anticipation

Capitalizing on the buzz from New York Fashion Week, COOFANDY simultaneously launched a pre-heat for its autumn sale on Amazon, offering global consumers the biggest discounts of the year, with some products discounted by 30% to 40%. The sale includes a variety of popular items, such as: versatile flannel shirts featuring lightweight flannel fabric and classic plaid designs; double-breasted knit-textured suit jackets with breathable textures and tailored fits; and casual bomber jackets made of high-quality faux suede, combining practicality and style. Consumers can easily purchase these fashionable items on Amazon.

This trip to New York Fashion Week is a significant milestone in COOFANDY’s globalization strategy. Through in-depth interactions with the core of the international fashion community, the brand has further consolidated its position in the modern men’s fashion sector and injected new momentum into its future market performance with solid product strength. COOFANDY stated that it will continue to provide global consumers with men’s fashion choices that combine design, quality, and high cost-performance, continuously leading the trend in modern men’s dressing.

For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.

COOFANDY

Charlotte Liu

pr@coofandy.com

New York, US

https://coofandy.com

World’s First!

Worldway Group, in cooperation with two top U.S. law firms, proudly announces the launch of the Trump “Gold Card Immigration” Program:

• Investment amount comparable to EB-5
• No job creation requirement
• Direct path to permanent Green Card
• No concerns about program expiration or grandfathering rules
• Ample visa quotas, up to 8.5 times the EB-5 allocation

This historic moment will be remembered forever!

Act now—your journey starts today!

Worldway Group has officially opened the pre-sale channel for the Trump “Gold Card Immigration” Program. Register now for priority submission. Once the program begins, we will help you secure your filing slot ahead of others, giving you a head start toward obtaining your U.S. green card.

On September 19 (local time), U.S. President Donald Trump signed an Executive Order announcing the launch of the “Trump Gold Card” Program. Shortly after, the White House published the Gold Card Executive Order on its official website, and the Gold Card website declared: “Gold Card is Here!”

What is the “Gold Card Immigration” Program?

Donation for status, direct to green card

The minimum threshold is USD 1 million, structured as a donation.

The “Gold Card Immigration” Program will draw visa numbers from existing EB-1 and EB-2 categories.

Its legal foundation lies in 15 U.S.C. §1522, which authorizes the U.S. Department of Commerce to accept donations for certain purposes, as well as:

8 U.S.C. 1153(b)(1)(A) (EB-1A – Extraordinary Ability Visa)

8 U.S.C. 1153(b)(2)(A) (EB-2 – Advanced Degree or Exceptional Ability Professionals)

8 U.S.C. 1153(b)(2)(B) (NIW – National Interest Waiver)

Core logic: Your USD 1 million donation to the U.S. can legally serve as evidence that the applicant possesses “extraordinary ability” and contributes to the “national interest.” This means you no longer need to prove publications, awards, or other credentials—your donation itself is the most direct path to U.S. permanent residency!

Limited Gold Card Quota

The program draws from EB-1 and EB-2 visa quotas, which together total around 85,000 annually. As a pathway highly sought after by high-net-worth individuals worldwide, the quota is limited. Planning early ensures you do not miss this rare opportunity.

When Will It Take Effect?

The Executive Order requires the Department of Commerce, the Secretary of State, and the Department of Homeland Security to establish and implement the program within 90 days, meaning the countdown has begun. This is the golden window for early preparation.

Pre-Sale & Priority Channel: Worldway Group Leads the Way

As the world’s first institution to launch this program, Worldway Group has officially opened its pre-sale channel. Register now for priority submission. Once the program begins, we will submit your application immediately, helping you lock in your quota ahead of the crowd and ensuring you are one step ahead all the way.

The issuance of the Trump “Gold Card” Executive Order provides a brand-new immigration option for global high-net-worth individuals. This policy not only demonstrates the U.S. government’s recognition of elite talent and investors but also reflects a new trend in global immigration policy.

Worldway Group is not merely a messenger of information—it is the first global pioneer and promoter of this historic opportunity. A new era begins now.

Worldway Group, ranked among Asia’s Top 500 Brands, has specialized in investment immigration for 27 years, with branch offices in Beijing, Shanghai, Shenzhen, Qingdao, Hong Kong, and Macau, as well as service centers in the U.S., Canada, Europe, and across Asia.Worldway has 19 years of expertise in U.S. investment immigration, supported by a professional documentation team with more than 19 years of experience. The firm has successfully assisted over 6,000 families in immigrating to the U.S. and holds a proven track record with tens of thousands of approved U.S. green cards.Worldway Group executives have met with nearly 20 U.S. Members of Congress and maintain strong ties with senators, governors, mayors, senior officials, and leading figures in the immigration industry.

In addition, to help new immigrants seamlessly begin their lives in the U.S., Worldway has established the U.S. New Immigrant Alliance & U.S. Customer Service Center in Boston (Address: 1394-1396 Beacon St, Brookline, MA 02446, USA). The Alliance features a professional reception center with an experienced service team, offering one-stop services including housing assistance, landing guidance, education planning, tax consulting, real estate support, and more—ensuring “immigration means settlement, arrival means peace of mind.”

Worldway Group is not only your immigration planning expert but also your reliable partner in U.S. settlement. Facing the upcoming “Million Dollar Gold Card” Program, we are fully prepared to support you every step of the way—from policy interpretation, application filing, and successful approval, to final settlement in the United States—helping you grasp this historic opportunity with confidence.

Act now! Contact Worldway Group to secure your priority channel for the “Gold Card Immigration” Program.

China：(86)13699872512

Boston, USA: +1 617-895-7982

For more information, please visit the following website:

https://www.worldwayhk.com

https://www.us-nia.com/en

As world leaders gathered for the general debate of the 80th session of the United Nations General Assembly, CGTN published an article about how the China-prosed Global Governance Initiative helps promote a more just and equitable global governance system.

For the first time in its 24 years of World Trade Organization (WTO) membership, China announced on Tuesday that it will no longer seek any new special and differential treatment in current and future negotiations, a decision hailed by the WTO as “a pivotal moment.”

The shift marks China’s latest major action to implement the Global Governance Initiative (GGI), proposed by Chinese President Xi Jinping earlier this month.

The GGI charts the right course and provides a key pathway for building a more just and equitable global governance system, said Chinese Premier Li Qiang at the general debate of the 80th session of the United Nations General Assembly on Friday.

China is ready to work with all parties to take coordinated and effective actions to solve more practical problems and promote world peace and development, said Li.

Chinese solution to global governance deficits

 

The China-proposed GGI comes as deficits in global governance continue to grow, marked by under-representation of the Global South, erosion of authoritativeness of the UN, and a collective inability to effectively address global challenges.

“Global governance has come to a new crossroads,” said Xi while announcing the proposal during the Shanghai Cooperation Organization summit in north China’s port city of Tianjin on September 1.

Xi highlighted the five core principles of the GGI: adhering to sovereign equality, abiding by international rule of law, practicing multilateralism, advocating the people-centered approach, and focusing on taking real actions.

Shortly after being proposed, the GGI has been welcomed and endorsed by many of the international community, including Russia, Malaysia, Slovakia, Nicaragua, Cuba and Nauru, as well as international bodies like the UN.

The GGI proposed by President Xi is rich in connotation, with its core concepts aligning closely with the values upheld by the United Nations, said UN Secretary-General Antonio Guterres during a meeting with the Chinese premier on Wednesday.

The initiative effectively addresses the strong calls from the international community for reforming and improving the global governance system, said Guterres.

The GGI is the fourth landmark initiative proposed by Xi over the past several years, following the Global Development Initiative, the Global Security Initiative and the Global Civilization Initiative.

The GGI now completes the set of China’s four global initiatives that collectively and transparently state, without ambiguity, the nation’s intent for engaging with the world, said Robert Lawrence Kuhn, a U.S. expert on China and chairman of the Kuhn Foundation.

The Global Development Initiative focuses on cooperative economic projects, the Global Security Initiative on dialogue for discarding conflicts, and the Global Civilization Initiative on exchanges and mutual learning among civilizations, Kuhn told CGTN. “But it is the GGI that most clearly states how China believes our turbulent world should be run and how China sees its role in doing so.”

As part of its ongoing contribution to improving global governance through concrete actions, China announced the AI+ International Cooperation Initiative at a high-level meeting on the Global Development Initiative on Tuesday.

The new initiative calls on all countries to proactively carry out AI+ campaigns in public well-being, technological advancement, industrial application, cultural prosperity and talent cultivation according to each country’s conditions, among others.

China’s approach to global governance is to advocate for joint action rather than dictating rules for the world, said Tian Dewen, a senior researcher at the Institute of Global Governance and Development of Renmin University of China.

China will never act unilaterally, but will consistently promote the principle that global issues must be addressed through consultation among all nations, Tian said.

https://news.cgtn.com/news/2025-09-27/How-China-promotes-a-more-just-and-equitable-global-governance-system-1GZqRlEXSog/p.html

As global healthcare enters a new cycle of “efficiency and trust,” Green Nature Medicine Chain (GNM) announced that it has entered the final sprint phase for its global launch. Jointly initiated by the RWA Life Science and Health Development Foundation (RWA) in the United States and GNM Technology Pte. Ltd. (Singapore), GNM is positioned as a “graphene-based RWA life and health public chain.” The project aims to achieve “equipment certifiability, data ownership verifiability, and asset settlement,” building an open, transparent, and sustainable life and health value network for institutions and individuals.

Project Origin

As healthcare spending continues to rise, the industry faces structural challenges such as data fragmentation, high collaboration costs, and slow value return. GNM’s mission is to integrate engineered user experiences with verifiable value loops: using graphene technology to create real, quantifiable everyday scenarios, blockchain to implement ownership confirmation and collaboration rules, and RWA (Real World Assets) to standardize the mapping and circulation of rights, driving the industry from “informatization” to “trusted assetization.”

GNM integrates its entire stack through a “triple coupling”: materials (graphene) × chain (trusted collaboration) × finance (RWA). Based on unified rules and standards, it achieves end-to-end capabilities with “four capabilities”: ownership confirmation, allocation, auditability, and interconnectivity. The entire value chain, from generation to recording to settlement, is transparent and traceable, enabling cross-domain collaboration, truly achieving an upgrade from “things to value.”

Graphene technology: a new material foundation for health applications

As one of the most disruptive materials of the 21st century, graphene is widely used in the field of health due to its ultra-high conductivity, excellent biocompatibility and sensitive sensing ability.

GNM combines graphene technology with sensors and wearable devices to achieve accurate monitoring and real-time collection of vital signs. For example:

Highly sensitive blood sugar and blood pressure monitoring is achieved through graphene sensors;

Integrating graphene chips into wearable devices to improve energy efficiency and data security;

Combined with the public chain, it ensures that every piece of original health data can be recorded reliably and cannot be tampered with.

This means that graphene is not just a material, but also the “physical entrance” that drives GNM to build a trusted health data base.

Public chain empowerment: building a trustworthy and shared health network

As a public chain for the life and health industry, the core design of GNM lies in decentralization and traceability.

Decentralized property rights confirmation: Individual users’ health data and personal care behaviors will no longer rely on a single institution for storage, but will be confirmed through distributed ledgers, truly realizing “data ownership by individuals”.

Smart contract execution：The recording, value settlement and equity distribution of nursing services are all automatically executed through smart contracts to ensure transparency, fairness and non-tamperability.

Design for interoperability: GNM is connected with existing big health information systems and wearable device platforms, breaking the traditional “data silos” and promoting the flow of health data across institutions and regions.

This makes GNM not only a technology public chain, but also a healthy trust network centered on .

RWA (Real World Assets): A New Paradigm for Building Health Value

In the global financial and blockchain markets, RWA is becoming a new and rapidly developing sector. Its core is to digitize real-world assets and map them to the blockchain, thereby improving liquidity and transparency.

In the GNM ecosystem, the application of RWA will directly affect the life and health industry:

Health data assetization: Individuals’ long-term health data, personal care records, etc. can be authenticated and transformed into assets, giving individuals value in the health network;

Big health service certificate: The resources of service providers such as large health enterprises can enter the transaction and circulation links in the form of on-chain certificates, improving service efficiency;

Financialization of Green Health: GNM will promote health-oriented green financial products, such as health data bonds and health points certificates, so that personal health behaviors can be directly converted into economic value.

Through RWA, GNM transforms life and health from a “spending-based industry” to a “value-creating industry.”

Reshaping the life and health value network

GNM’s mission is to replace information silos and artificial barriers with trusted rules, making every healthcare care and every interaction the starting point for value creation and fair distribution.

For individuals：Health data returns to personal sovereignty, and contributions in the health care process are visualized and valued.

For institutions: Improve service trust and resource allocation efficiency through on-chain transparency mechanisms.

For the industry：The combination of graphene × public chain × RWA opens up a new model of sustainable and scalable health value.

In the future, GNM will use decentralized networks as its foundation, graphene sensors and wearable devices as its entry point, and RWA as its value bridge to gradually build a future health blueprint that is user-centric, data-based, and oriented towards prevention and wellness.

Globalization strategy and ecological layout

The launch of GNM is just the beginning. The team has already planned a global strategic layout:

Multinational health cooperation：Cooperate with major health institutions in Asia, Europe and North America to promote the blockchainization of health data and cross-border collaboration.

Industrial alliance construction: Form an ecological alliance with wearable manufacturers, physical therapy companies, and insurance companies to jointly promote the practical application of graphene sensors and health data.

Financial market connection：Establish a docking mechanism with the financial platform of the RWA ecosystem, incorporate health assets into the global digital financial system, and enhance liquidity and value awareness.

Community-driven development：Through the DAO governance mechanism, we attract global users, health practitioners and investors to build, share and win together.

Health is an eternal concern for humanity, and technology is the driving force behind the evolution of health systems. The launch of GNM marks the official entry of the cross-border integration of blockchain, graphene, and RWA into the core arena of the life and health industry. It is more than just a public chain; it is a new health network that is people-centric, data-driven, and value-driven. In the future, GNM will focus on intelligence and openness to accelerate the digital transformation of the global health industry and reshape the value landscape of life and health.

Disclaimer: All news, information, and other content published on this website are provided by third-party brands or individuals and are for reference and informational purposes only. They do not constitute any investment advice or other commercial advice. For matters involving investment, finance, or digital assets, readers should make their own judgments and assume all risks. This website and its operators shall not be liable for any direct or indirect losses arising from reliance on or use of the content published herein.

Golden Shield Digital Treasury Bond platform (GDB) announced a deep investment and incubation partnership with internationally renowned blockchain investment firm CoinZoom, marking the launch of a new era in digital treasury bond custody. Leveraging CoinZoom’s U.S. MSB compliance framework, GDB officially launched the world’s first tokenized treasury bond investment platform based on RWA (Real World Asset) verification technology, providing global investors with a transparent, secure, and efficient digital treasury bond investment channel. This milestone represents a significant step toward the full digitalization of the traditional treasury bond market.

Tackling Industry Pain Points: Establishing Fairness through Technology

GDB focuses on the core challenges in the RWA digital bond space, including regulatory uncertainty, asset verification difficulties, limited liquidity, complex valuation, and technical risks. On the trading side, Golden Shield Digital Treasury Bond leverages the CNC public blockchain infrastructure to enable cross-chain interoperability and global trading.Investors can conveniently subscribe to and trade digital treasury bonds using USDT or other tokens within the CNC ecosystem. The CNC distributed exchange network (DEX) supports 24/7 continuous trading and instant settlement, overcoming traditional market limitations caused by working days and time zones.Additionally, the platform plans to introduce market makers and liquidity incentive mechanisms to ensure sufficient order depth in the secondary market. Drawing from CNC’s RWA ecosystem experience, GDB will implement user-friendly participation mechanisms, including liquidity mining rewards, community governance token incentives, and user benefits. These measures aim to encourage early users and bondholders to actively engage in ecosystem development, fostering a positive-cycle trading environment during the platform’s early stages.

Strengthening Platform Foundations with CoinZoom

Golden Shield Digital Treasury Bond, backed by CoinZoom Ventures, integrates traditional finance and blockchain expertise. The platform plans to collaborate with licensed financial institutions in the U.S. and other regions to bring U.S. treasury bonds and other sovereign bonds on-chain, achieving 1:1 asset-backed tokenization. Each digital bond token is fully backed by real treasury assets, providing global investors with a compliant, secure, and digital investment channel.The platform features a smart compliance engine that performs real-time auditing and risk monitoring of on-chain transactions, ensuring full regulatory compliance—a strategic cornerstone of the CNC ecosystem. Meanwhile, multi-signature custody and cold wallet storage safeguard underlying assets and users”digital assets. Overall, GDB’s system architecture prioritizes technical efficiency and transparency, while its operations emphasize robust compliance, creating a platform where users can “invest with confidence and earn with peace of mind.”

Digital Treasury Bonds Are Live: Your Investment Journey Begins

Platform assets are independently held by licensed third-party custodians, with underlying securities stored in Swiss custodian banks to fully back GDO bond tokens 1:1. The platform employs an SPV structure to isolate assets and protect users’ preferential claim rights. Audited by The Network Firm and verified through Chainlink’s decentralized oracle network, the platform ensures assets are authentic, transparent, and traceable.Bond coupons are automatically distributed to user addresses via smart contracts, enabling “earn as you hold” functionality with daily compounding to enhance yield efficiency. All subscription, coupon distribution, and redemption data are recorded on-chain, providing full transparency and security for investors.

The GDB Digital Asset Product Director stated:”By bringing U.S. treasury bonds on-chain, we offer investors a secure, transparent, and highly liquid cash management tool, further integrating digital assets into mainstream financial markets.”

Tokenized national bonds like GDB’s are enhancing market liquidity and efficiency, reflecting the platform’s commitment to delivering value to investors.

Disclaimer: All news, information, and other content published on this website are provided by third-party brands or individuals and are for reference and informational purposes only. They do not constitute any investment advice or other commercial advice. For matters involving investment, finance, or digital assets, readers should make their own judgments and assume all risks. This website and its operators shall not be liable for any direct or indirect losses arising from reliance on or use of the content published herein.

In the golden autumn season, the sports fashion brand PINSPARK has once again set off a wave of enthusiasm. After successfully hosting a multi-brand joint pop-up event at the American Dream Mall in New Jersey, USA, from September 19th to 20th, PINSPARK is about to reach another significant milestone—Amazon’s Autumn Prime Day (October 7th – October 8th). During the event, the brand will showcase a variety of popular sports apparel with exclusive discounts of up to 20%-30%, presenting a shopping extravaganza not to be missed for sports enthusiasts worldwide.

Amazon’s Autumn Prime Day Approaches: PINSPARK’s Heavy Discounts Ignite Sports Shopping Fervor

As one of the most influential online shopping festivals in the second half of the year, Amazon’s Autumn Prime Day has always been a crucial moment for consumers to stock up and upgrade their sports gear. PINSPARK’s active participation this time not only introduces a multifunctional sports series for both men and women but also continues the brand’s consistent philosophy of “combining fashion with functionality,” offering high-cost-performance choices for consumers who value both quality and style. Whether you are a professional sports enthusiast passionate about tennis or running, or a trendsetter who loves outdoor leisure and urban light sports, you can find your favorite picks in PINSPARK’s Prime Day event.

Sneak Peek at Star Products: Functionality Meets Design, Easily Adaptable to Multiple Scenarios

PINSPARK’s featured products this season not only excel in material and tailoring but also have gained recognition for their outstanding design, meeting the wearing needs of various sports scenarios.

1. High-Waisted Pleated Tennis Skirt(Silver Award Winner of the 2025 New York Product Design Awards)

Crafted from high-elasticity blended fabric, it is breathable and moisture-wicking, allowing for unrestricted movement. The high-waisted design flatters the waistline, while the pleated cut adds a touch of agility and practicality. Not only is it suitable for tennis, but it can also be paired for casual streetwear, achieving the versatility of “one garment for multiple looks.”

2. Sports Tank Top

The sports tank top from the same series as the tennis skirt offers strong support and breathability, making it both functional and stylish. It is a must-have item for autumn sports outfits.

3. Two-Piece Sports Set
Made of lightweight air-layer fabric, it is breathable and skin-friendly, ideal for autumn wear. Suitable for various sports such as running and yoga, as well as for commuting, staying at home, and traveling, it achieves the versatility of “one set for multiple uses.”

4. Short Cropped Crew Neck Sweatshirt

With a loose drop-shoulder cut and a golden waist-length design, it fits the body shape without being restrictive. It is suitable for various scenarios including daily commuting, relaxing at home, sports and leisure, and short trips. Whether it’s for morning runs, yoga, or shopping dates, it’s a perfect choice.

Recap of the American Dream Pop-Up Event: Tennis-Themed Interactions Ignite Offline Experience

Although the American Dream pop-up event concluded successfully from September 19th to 20th, the lively interactive atmosphere at the venue still leaves a deep impression. As a highlight brand in the five-brand joint pop-up, PINSPARK created an immersive exhibition area themed around tennis scenes, while other participating brands contributed complementary decorative elements including teddy bears and racing cars, together setting up multiple fun photo spots that attracted a large number of consumers to stop and take pictures.

There were also rich interactive sessions on-site. Participants could take part in a wheel of fortune draw by completing simple tasks to win surprise gifts such as refrigerator magnets, cosmetic bags, teddy bear pendants, baseball caps, and teddy bear blind boxes. What’s more, the brand successfully hosted the “America’s Influencer Competition” on September 19th, inviting several influential figures in the sports fashion field to the event. Through real-life wearing demonstrations and interactions with fans, they vividly conveyed PINSPARK’s brand philosophy of “making sports more fashionable and life more vibrant” to the audience, while also building up high popularity for the upcoming Amazon Autumn Prime Day online sale.

Conclusion: Autumn is the Perfect Time for Sports, PINSPARK Embarks on a Vibrant Season with You

Autumn is the golden season for sports and also the best time to refresh your wardrobe. Taking Prime Day as an opportunity, PINSPARK not only offers generous discounts but also meets the dual expectations of modern consumers for the “professionalism” and “fashion sense” of sports apparel through a diverse product line and scenario-based styling solutions.

Whether you are a tennis enthusiast or someone who pursues comfortable and casual daily wear, PINSPARK will provide you with trustworthy choices. This October, please visit PINSPARK’s Amazon flagship store and ignite your autumn sports passion together!

PINSPARK

Charlotte Liu

pr@pinspark.com

New York, US

https://pinspark.com

On the evening of September 20, the opening ceremony of the Second Chu Culture Festival was held in Jingzhou, China. The event was guided by the China Public Diplomacy Association, the China Federation of Cultural Promotion, and the Cultural Communication Committee of the China Cultural Management Association, hosted by the CPC Jingzhou Municipal Committee and the Jingzhou Municipal People’s Government, and organized by Hubei Radio and Television Station.

Cultural scholars from home and abroad, diplomats from multiple countries stationed in China, international youth representatives, elite Chu entrepreneurs, figures from the literary and art circles, and Jingzhou citizens gathered together for a grand Chu culture celebration that bridged the ancient and the modern, blending China and the world.

As an important component of the long-standing Chinese civilization, Jingchu culture holds a crucial place in its historical development. The Second Chu Culture Festival, themed “Let the World See Chu Culture”, seeks to vividly showcase the Yangtze River civilization through the inheritance and innovation of Chu culture. The festival aims to propel Jingchu culture “beyond its circle and across the seas,” enabling more people to appreciate the unique charm of Chinese and Yangtze River civilizations, to understand “Why Jingchu?” and “Why China?” through the glory of history and the reflection across millennia.

The opening ceremony took Chu lacquerware, bamboo slips, and Chu embroidery as narrative threads, unfolding in three chapters: “Beautiful Jingzhou, Waiting in Lacquer”, “History on the Slips, Understanding China”, and “Splendid Rivers and Mountains, Robes of Unity.” These showcased three iconic cultural treasures from the land of Chu.

The ceremony began with the Chu-style welcoming song-and-dance performance “Arrival of the Phoenix”, recreating the grandeur of ancient Chu welcoming rituals with graceful ceremonies and elegant dances. On the large stage screen, phoenix feathers extended toward the audience, and light and shadow evoked the majestic vision of “A phoenix sings over Chu, soaring across the heavens.”

Three unique “treasures” were unveiled, integrating national-level cultural relics with modern technology to interpret the profound legacy of Chu culture.

The first treasure, the painted wooden lacquer artifact Toad-Base Phoenix Bird with Feathered Man, made a stunning debut. Aerospace film director Zhu Yiran, polar explorer He Pengfei, and aerospace new-material researcher Cao Genyang each took the stage to share insights inspired by this relic—through film clips, polar experiences, and even a “stone-carved moon flag.” In their narratives, the Chu artifact became a living cultural messenger, breathing romance and grandeur.

The second treasure, the Chu bamboo slips, was equally awe-inspiring. Renowned cultural scholar Xiong Zhaozheng, appearing as a “Guardian of Yangtze Culture,” explained that “The Chu slips are a cultural gene living in the present.” He called upon future generations to “continue writing the archive.” Then, Zhang Han, a young Jingzhou-born dancer, performed the martial arts piece “One Slip, A Thousand Years”, using a blend of strength and grace to bring Chu script to life and demonstrate the contemporary inheritance of cultural bloodlines.

The third treasure focused on the artistry of Chu embroidery. Jingzhou-born actress and Chu culture ambassador Zeng Li warmly introduced Chu silk in her local dialect: “It is light, as light as cicada wings; it is heavy, carrying over two thousand years of time.” Following this, the Warring States robe showcase “Splendid Rivers and Mountains” featured exquisitely recreated Chu garments, allowing the audience to travel back in time to experience Chu people’s aesthetic wisdom and lifestyle beauty.

The opening ceremony also carried strong international elements. A launch event titled “Latin America and the Caribbean Delegation in Jingzhou” was held, where representatives from 16 countries jointly raised a symbolic key of friendship and cooperation to unlock Jingzhou’s ancient yet modern charm. During the festival, they will experience the deep fusion of “Jingchu Spirit” and “Latin American Passion.”

Another highlight was the flag presentation ceremony for the “First International Youth Yangtze Journey.” Guests from China and abroad presented flags to outstanding young representatives from 13 countries including Argentina, Brazil, Egypt, and Hungary, who will embark on a journey from Jingzhou along the Yangtze River to better understand China.

The entire opening ceremony was a visual and auditory feast. The opening dance “Arrival of the Phoenix” showcased the beauty of Eastern etiquette through grand Chu-style rituals; “The Spirit of Lacquer” expressed the elegance of lacquerware through graceful movements; and the mass recitation “Echoes of Millennia” resounded with powerful voices that stirred hearts.

In the finale, inspired by the camel-rider lamp—an iconic artifact symbolizing Chu people’s external exchanges—Chinese and international guests together lit the “Lamp of Inheritance,” the “Lamp of Friendship,” the “Lamp of Peace,” and the “Lamp of Civilization,” symbolizing mutual learning and everlasting friendship. The closing performance “Let the World See” brought the atmosphere to its peak, conveying Jingzhou’s firm confidence in connecting the world through culture and opening the future through innovation.

During the festival, eight major themed sections with more than 20 activities will be held, covering cultural exchange, academic seminars, public performances, and business cooperation. Highlights include the “Chu Merchants Homecoming and Jingzhou 2025 Chu Business Conference & Major Project Signing,” the CCTV “Bosom Friends Hubei · Chu Charm Jingzhou” Autumn Concert, the “Most Beautiful Warring States Robe Travel Photography Season” awards, the “Yijing Jing’en Intangible Heritage Exhibition and Performance,” and the “Brilliant Yangtze” Eastern Zhou Archaeology Exhibition. These events will present Jingzhou’s deep historical heritage and modern vitality to the world.

By gathering momentum through the festival, leveraging it as a bridge, empowering development, and benefiting the people, Jingzhou is focusing on building a strong regional hub. Through the festival as a breakthrough point, the city promotes the study, interpretation, and dissemination of Chu culture, continually advancing its protection, inheritance, and global reach. Jingzhou is committed to becoming an authoritative center for interpreting Chu culture in the new era, a stage for immersive experiences, a hub of activities, and a destination for cultural tourism—enhancing its cultural influence and contributing strong momentum to “building a pioneering area and being a vanguard.”