Author: Zex PRwire

  • Permute Surpasses $1M in Transaction Volume in One Month Since Launch

    Bangalore, India, 2nd October 2025, ZEX PR WIRE, Permute, an accessible Bitcoin bridge platform, announced that it has surpassed $1 million in transaction volume since its launch on August 26, 2025. This milestone was achieved through more than 1,000 transactions, averaging $1,100 each, and nearly $25,000 in daily volume. The strong early adoption reflects growing trust in Permute’s platform and its mission to unlock Bitcoin liquidity across blockchains.

    Formerly known as BitcoinBridge, Permute provides a secure and cost-efficient way to transfer native Bitcoin across leading blockchain networks. With transaction fees as low as 0.1%, Permute is up to 10× more economical than competing bridges.

    Built to scale, Permute’s architecture is designed to support transaction volumes of up to $1.5 billion per month. Its dynamic liquidity routing system minimizes idle funds and cuts costs by ~90%, enabling a sustainable low-fee model. The platform can also be deployed to new chains within days, rapidly expanding reach for users.

    ​​Permute enables Bitcoin holders to move value across leading blockchains at scale whether millions or even hundreds of millions without relying on per-chain smart contracts or fragmented liquidity pools. Its architecture is anchored in Trusted Execution Environments (TEEs), which perform in-enclave verification and eliminate the need for custodial wrappers or intermediaries. This design makes it possible to settle transactions in actual Bitcoin while keeping fees as low as 0.1%—nearly 10× cheaper than traditional bridges.

    Security is another aspect that differentiates Permute from its competitors. Permute uses Trusted Execution Environments (TEEs) and threshold cryptography to secure keys and signing. These features are similar to the security techniques used by top exchanges and institutions in the broader crypto industry.

    Permute currently supports major networks and assets including Ethereum, Avalanche, Arbitrum, Berachain, BNB Chain, wBTC, USDT, USDC, and DAI, with additional integrations already in development.

    Now live on mainnet, Permute is open to all users. To showcase its cost advantage, the platform offers a savings calculator that lets users instantly see how much they stand to save on fees when moving Bitcoin across chains with Permute.

    About Permute

    Permute is a native Bitcoin bridge, enabling secure, low-cost swaps of BTC into leading blockchains and assets like ETH, AVAX, BNB, ARB, and more. Built for both retail and institutions. Permute combines deep liquidity, ultra-low fees (0.1%), and non-custodial security to deliver the most reliable bridge for unlocking Bitcoin in DeFi.

    Learn more about Permute on its official website and its social media channels, including X and Telegram.

  • Codego Launches Whitelabel Devices Bringing Tokens Into Daily Life

    Milan, Italy, 2nd October 2025, ZEX PR WIRE, Codego Group recently disclosed that its Whitelabel Device Program is now open for business. The program lets crypto projects give away branded devices that give out daily rewards in their own tokens. The move takes tokens out of exchanges and wallets and puts them into homes and everyday life.

    From In-House Devices to Whitelabel Expansion

    Codego first introduced CDG Home and CDG Power Home devices. The main aspects to know about these products is:

    • the connection to a decentralized GPU network, and 
    • the possibility to generate daily revenue in tokens. 

    Going a bit deeper, the team explained that, under the Whitelabel Device Program, rewards will be distributed in USDC through Codego’s app. The model has proven simple and effective: a device in the home that provides consistent daily payouts.

    The new program extends this framework to other projects. Partners can now release their own branded versions, with the same technology delivering rewards in their tokens.

    A New Layer of Utility for the Token Economy

    It is the team’s opinion that tokens existing only on exchanges risk fading from relevance. Tokens delivered daily through a tangible device gain visibility, trust, and persistence. Regular payouts create habits, strengthen loyalty, and give tokens staying power.

    Another important thing to mention is that projects can gain new channels for adoption. Also, users see tokens tied to consistent rewards, and not as abstract speculation entities. For partners, the model opens additional revenue streams through device sales and recurring margins.

    Strategy, Influence, and Power

    The team working at Codego has a clear long-term view for the project and the whole crypto community. For instance, here are three key features to consider:

    • Home devices help the token’s brand and presence stand out. 
    • Daily rewards make people closer to the system. This strategy makes it less convenient for anyone to leave ecosystems. 
    • Also, a token given out by a real system has the potential of gaining credibility on the market. This is because it’s possible to link real utility to a cryptocurrency. In other words, this system aims to go beyond mere speculation, and to enter the market with real, tangible value. 

    Codego Group is regulated as an Electronic Money Institution and already provides services such as Banking-as-a-Service, Cards-as-a-Service, and Device-as-a-Service.

    The Whitelabel Device Program brings something new to the table, forcing crypto tokens from speculative devices to owning real-world utility. It builds a foundation where tokens integrate into daily life, offering relevance and stability in a volatile market.

    About Codego

    Codego Group builds the financial and blockchain infrastructure that businesses and people use. It offers services for payments, banking, and devices. The recent launch is a big step in the company’s overall roadmap. In fact, it potentially increases the adoption of crypto tokens in various sectors.

    Partners receive USDC directly from Codego while distributing their own tokens to users through branded devices.

    Codego gives projects tools that make them more resilient and relevant by putting tokens into everyday life. The project’s official website and the links listed below have more information on this growing initiative.

    CDG Project | Codego Pay

  • MH Markets Unveils MH Securities, Strengthening Global Brokerage Ambitions With MH Trader Platform

    MH Securities leverages MH Markets’ regulatory strength, global network, and advanced proprietary technology to deliver a seamless multi-asset trading experience.

    Dubai, UAE, 1st October 2025MH Markets, a global financial services group headquartered in Dubai, has announced the official launch of its new online brokerage brand, MH Securities. At the center of this launch is MH Trader, a proprietary trading platform designed to transform how investors access and manage multi-asset portfolios worldwide.

     

    A Multi-Asset Core

    MH Trader is engineered for true diversification, covering global equities, funds, options, and derivatives. The platform provides investors with one-stop asset management capabilities by integrating portfolio monitoring, instant order execution, and smart risk controls. Investors can track exposure across multiple asset classes in real time and execute trades with a single click, ensuring a frictionless experience from account opening to portfolio management.

    Technology and User Experience

    Built on cutting-edge cloud computing and big-data processing, MH Trader supports ultra-fast execution speeds, real-time market updates, and dynamic risk management. This architecture reduces delays and eliminates system bottlenecks—capabilities increasingly vital in today’s high- volume, high-volatility trading environment.

    The platform’s minimalist interface was designed with both accessibility and depth in mind. New investors can complete the entire onboarding and trading journey with ease, while advanced users can rely on professional-grade analytics and customisable tools to execute complex strategies.

    “MH Trader is the culmination of years of development, testing, and global market insight,” saidChokri, CEO of MH Markets. “It reflects our philosophy of combining regulatory integrity, fintech innovation, and client-first service. With MH Securities, we aim to provide a truly diversified, secure, and efficient platform for global investors.”

    Regulatory Footprint and Global Reach

    MH Markets already holds licenses with the UAE Securities and Commodities Authority (SCA), the Mauritius Financial Services Commission (FSC), and the Australian Securities and Investments Commission (ASIC). This robust compliance foundation allows MH Securities to expand confidently into global markets, starting with the Middle East and Asia before scaling into Europe and Latin America.

    The Group’s established service network enables localised support, from multilingual education resources to tailored client service teams, reinforcing MH Securities’ ambition to become one of the most forward-looking online brokerages worldwide.Market Timing and Strategic Vision

    The launch comes during a period of heightened investor demand for diversification. Gold has surged above $2,400 per ounce amid inflation and geopolitical uncertainty, while the U.S. dollar remains strong against major currencies. These dynamics are driving investors toward platforms that offer broad cross-asset access and reliable execution.

    MH Markets, long recognised for its forex and CFD expertise, views MH Securities as a strategic evolution. The Group’s ambition is not only to expand product offerings but also to establish itself as a bridge between mature and emerging markets, leveraging technology and regulation to provide seamless global access.

    About MH Markets

    MH Markets is a multi-jurisdictional financial services group headquartered in Dubai. The Group provides trading solutions across forex, CFDs, and securities, supported by regulatory licenses in the UAE, Mauritius, and Australia. Through its proprietary MH Trader platform, global service teams, and commitment to compliance and transparency, MH Markets delivers innovative investment solutions for both retail and institutional investors worldwide.

    Media Contact:

    MH Markets

    support@mhmarkets.com

    This press release has been done by GoldenGatePR

  • From Broken Models to Aligned Trading: Afterprime’s Pay-to-Trade Shift

    Brokers profit when clients lose — Afterprime 2.0 ends that conflict with the world’s first Pay-to-Trade model on an aligned execution model.

    Sydney, Australia, October 1st, 2025- Afterprime, a next-generation FX and CFD broker, today announced the launch of Afterprime 2.0, a direct challenge to legacy brokerage practices. With the industry’s first Pay-to-Trade model, Afterprime compensates traders for trading flow — while independent verification from ForexBenchmark ranks it as the #1 lowest-cost broker globally.

     

    For decades, retail trading has been dominated by B-book models — where brokers profit when their clients lose, dressed up with gimmicks like bonuses, inflated spreads, affiliates and paid-for awards. Afterprime 2.0 flips that equation, eliminating the conflict of interest. Unlike legacy brokers, Afterprime does not profit from client losses. Its success grows only when client flow is sustainable and profitable.

    “For too long, retail brokerage has been shaped by models where brokers win at the expense of their clients,” said Jeremy Kinstlinger, CEO & Co-Founder of Afterprime. “Afterprime 2.0 shows there’s a better path — one built on verified lowest costs, aligned execution, and a model that rewards traders for the flow they generate. It’s a new standard for fairness and transparency in the industry.”

    Independent data from ForexBenchmark confirms that Afterprime’s all-in costs are 40–70% lower than leading competitors. This cost leadership, combined with Flow Rewards, creates a structural edge for professional traders.

    Elan Bension, Co-Founder of Afterprime, commented: “Independent verification is critical in an industry where claims are often difficult to substantiate. By submitting our pricing to third-party audits, we’ve provided objective proof of our cost leadership. The introduction of Flow Rewards builds on that foundation, creating a structure where incentives are transparent and fully aligned with long-term client success.”

    How it works

    Instead of adding commissions to spreads, Afterprime credits traders for trading flow on zero commission trading. Orders are passed to top-tier liquidity providers and monetized at scale, with rewards shared back directly to clients. The result: a broker incentivized to foster profitable, long-term trading, not churn or client blow-ups.

    Invite-only access

    To protect execution quality, Afterprime 2.0 is invite-only. Traders are admitted through qualification, referrals, or the waitlist. Its active Discord community plays a central role — where traders share feedback, propose features, and hold Afterprime accountable in real time.

    The bigger picture

    By combining verified lowest costs, Pay-to-Trade rewards, and community-driven accountability, Afterprime 2.0 represents a reset of retail brokerage. Much like Robinhood’s move to zero commissions, Afterprime pushes further — beyond zero cost, to a model where traders are paid for the value of their flow.

    “This isn’t just a product launch,” said Jeremy Kinstlinger, CEO & Co-Founder of Afterprime. “It’s a defining moment. Legacy brokers can stick with outdated, conflicted models — we’re building a cleaner, fairer, and fully aligned future for serious traders.”

    About Afterprime

    Afterprime is a next-generation FX and CFD broker built to end the conflicts of legacy B-book models. Operating on an aligned execution model, it never profits from client losses.

    Independent verification from ForexBenchmark (2025) ranks Afterprime #1 globally for lowest all-in trading costs across 40+ FX pairs. With an invite-only model and an active Discord community, Afterprime combines Pay-to-Trade rewards, verified lowest costs, and institutional-grade execution to create a brokerage fully aligned with trader success.

    Afterprime represents the next evolution of retail trading — where trust is earned through data, incentives are transparent, and traders finally operate on the same terms as institutions.

  • Healing Oasis Massage and Wellness Sets the Standard as Edmonton’s Full-Service Hub for Massage, Laser, and Skin Treatments

    They believe self-care should feel effortless and personalized, offering each client an experience that goes beyond simple relaxation.

    Edmonton, Canada, 1st October 2025, ZEX PR WIRE, Healing Oasis Massage & Wellness is redefining the way Edmontonians approach self-care by offering a complete suite of services that seamlessly combine relaxation, rejuvenation, and advanced treatments under one roof. As a trusted massage center in Edmonton, the business has become a go-to destination for individuals seeking not just a treatment but a holistic experience tailored to their well-being.

    Healing Oasis Massage & Wellness has built a reputation for providing more than just massage in Edmonton. With a wide array of services, including therapeutic massage, hot stone therapy, laser hair removal, and premium skin treatments, the center has positioned itself as a one-stop hub for wellness and beauty. Clients are welcomed into a space designed for comfort and tranquility, where every detail—from calming ambiance to skilled practitioners—works together to create the perfect escape from daily stress.

    At Healing Oasis Massage & Wellness, we believe wellness is not one-size-fits-all,” said a representative of the center. “Our approach is centered on personalization, ensuring each client receives the care and treatment best suited to their lifestyle and goals. Whether it’s relieving tension through a professional massage, achieving smoother skin with laser treatments, or embracing radiant beauty through custom facials, our clients know they’re in expert hands.”

    One of the defining features of Healing Oasis Massage & Wellness is its ability to merge the relaxation of a luxury massage with the transformative results of advanced aesthetic treatments. By offering both wellness and beauty solutions, the center empowers clients to care for their body and mind in one visit, making it a convenient and trusted destination for holistic health.

    “At Healing Oasis Wellness, every detail is designed to create an environment of calm, renewal, and connection — turning everyday self-care into a true lifestyle.”

    The recognition of Healing Oasis as one of the top five massage places in Edmonton further underscores the team’s commitment to quality. This honor reflects the skill of its professional therapists, the warm environment, and the dedication to delivering consistent, exceptional care. It is a testament to the trust and satisfaction of the Edmonton community, which has embraced Healing Oasis as a leader in massage and wellness services.

    In addition to signature massage offerings, the center’s advanced treatments highlight its role as a forward-thinking wellness provider. Laser hair removal services deliver long-lasting smoothness and confidence, while rejuvenating skin therapies restore vitality and balance. Together, these treatments elevate the concept of self-care, turning it into an accessible lifestyle choice for all who enter Healing Oasis.

    With a mission to be more than just a service provider, Healing Oasis Massage & Wellness continues to raise the bar for wellness standards in Edmonton. Clients don’t just leave feeling relaxed—they leave feeling renewed, confident, and cared for on every level.

    For those looking to explore a complete wellness experience that blends therapeutic expertise with luxury, Healing Oasis Massage & Wellness stands as Edmonton’s premier destination.

    About Healing Oasis Massage & Wellness

    Healing Oasis Massage & Wellness is a full-service wellness destination in Edmonton, specializing in massage, laser hair removal, and advanced skin treatments. Ranked among the top five massage destinations in the city, the center is dedicated to providing personalized care that nurtures both body and mind.

    Contact Details

    Website: https://www.healingoasiswellness.ca/ 

    Email: info@healingoasismassage.ca

    Address: 14230 28 Ave SW, Edmonton, AB T6W 3Y9, Canada

  • Healing Oasis Wellness Sets New Standard in Holistic Health with Personalized Treatment Approach

    Proudly ranked among the top five massage destinations in Edmonton, Healing Oasis Wellness has earned its place as a trusted name in luxury self-care.

    Edmonton, Canada, 1st October 2025, ZEX PR WIRE, Healing Oasis Massage & Wellness, a leading massage center in Edmonton, is redefining the way clients experience wellness and healing through its personalized treatment approach. Known for blending professional expertise with a holistic philosophy, Healing Oasis Wellness is setting a new benchmark in the field of massage therapy and integrative health services.

    At a time when many people seek solutions for stress, pain, and overall well-being, Healing Oasis Massage & Wellness stands out for its commitment to tailoring every massage in Edmonton to the unique needs of each individual. Rather than offering one-size-fits-all sessions, the centre focuses on creating custom care plans that combine therapeutic techniques, mindful practices, and a supportive environment.

    “At Healing Oasis Wellness, we believe that self-care should feel effortless, restorative, and tailored just for you. As a trusted massage center in Edmonton, our mission is to help every client find balance — body, mind, and spirit — through personalized treatments that go beyond relaxation.” -Spokesperson at Healing Oasis Massage and Wellness.

    Healing Oasis Massage & Wellness was founded with the belief that true wellness extends beyond relaxation. While stress relief is a vital benefit of massage therapy, the team at Healing Oasis Wellness views every session as an opportunity to help clients reconnect with their bodies, restore balance, and achieve long-term results.

    “Our philosophy is simple: every client deserves care that feels personal,” said a spokesperson for Healing Oasis Massage & Wellness. “By understanding each person’s lifestyle, concerns, and goals, we provide massage experiences that are restorative, therapeutic, and deeply meaningful.”

    Whether a client is seeking relief from chronic pain, enhanced athletic recovery, or simply the restorative effects of a luxury massage, Healing Oasis Massage & Wellness offers a wide range of services designed to address diverse needs. Options include:

    • Hot Stone Massage: Harnessing the healing power of heat to melt away tension and improve circulation.

    • Deep Tissue Massage: Targeting deep layers of muscle to release chronic tightness and stiffness.

    • Prenatal and Postnatal Massage: Supporting mothers with gentle, safe, and effective care.

    • Thai Table Massage and Cupping Therapy: Blending traditional methods with modern techniques for improved flexibility, energy flow, and relief.

    This comprehensive menu of massage services ensures that each client can find the right therapy for their wellness journey.

    As one of the top-rated destinations for massage in Edmonton, Healing Oasis Massage & Wellness has been recognized for its professionalism, care, and results. The centre combines a serene environment with advanced therapeutic practices to deliver an experience that feels both effective and indulgent.

    By prioritizing personalization, Healing Oasis Massage & Wellness is raising the standard for what clients should expect from a massage service. Every detail — from the consultation process to the techniques applied — is thoughtfully designed to support the client’s goals and overall well-being.

    About Healing Oasis Massage & Wellness

    Healing Oasis Massage & Wellness is a premier massage center in Edmonton offering a wide range of therapeutic and luxury massage treatments in Edmonton. With a focus on personalized care, professional expertise, and holistic healing, the centre is committed to helping clients achieve balance, reduce stress, and improve overall health.

    Contact  Details

    Website: https://www.healingoasiswellness.ca/ 

    Email: info@healingoasismassage.ca

    Address: 14230 28 Ave SW, Edmonton, AB T6W 3Y9, Canada

  • Healing Oasis Wellness Introduces Professional Cupping Therapy for Pain and Detox in Edmonton

    Healing Oasis Wellness launches professional cupping therapy in Edmonton, offering pain relief and detox support through skilled therapeutic care.

    Edmonton, Canada, 1st October 2025, ZEX PR WIRE, Healing Oasis Wellness has officially introduced professional cupping therapy to its expanding list of therapeutic services in Edmonton, addressing growing interest in natural solutions for pain management and body detoxification. This launch aligns with the center’s ongoing commitment to delivering evidence-based, holistic treatments that support both physical and mental well-being.

    Cupping therapy is a centuries-old practice that uses negative pressure created by heated or vacuum-activated cups to stimulate circulation, relieve tension, and promote detoxification. This technique is particularly effective in targeting areas of deep muscle tightness, inflammation, and stagnant energy, offering a non-invasive and drug-free alternative to those experiencing chronic discomfort. With the rising demand for complementary therapies in Edmonton, the addition of cupping marks a timely and strategic expansion.

    Cupping therapy allows us to address both surface and deep tissue concerns while supporting the body’s natural detox process gently and effectively”, said a representative of Healing Oasis Wellness.

    By offering cupping therapy in Edmonton, Healing Oasis Wellness aims to serve individuals struggling with pain, fatigue, or toxin buildup—conditions commonly seen in today’s fast-paced lifestyle. The treatment is provided by trained professionals who understand the anatomy and physiological impact of cupping, ensuring each session is safe, effective, and adapted to the client’s unique needs.

    Our clients are seeking more than just symptom relief—they want services that support long-term healing and balance,” said a representative of Healing Oasis Wellness. “By offering professional cupping therapy, we’re giving people in Edmonton access to a method that supports deep tissue recovery and overall vitality.

    Each cupping session is carefully tailored, beginning with a comprehensive consultation to assess client goals and comfort level. Cups may be applied statically or with movement, depending on the area being treated. The procedure promotes blood flow, breaks up fascial adhesions, and facilitates the body’s natural detox mechanisms. Many clients report improved mobility, reduced soreness, and mental clarity after just one treatment.

    This addition enhances the clinic’s existing suite of wellness offerings, making Healing Oasis Wellness a one-stop destination for individuals seeking holistic, non-pharmaceutical paths to health. With modern techniques grounded in traditional practices, the clinic continues to build trust with Edmonton’s diverse community of wellness-focused individuals.

    About Healing Oasis Massage & Wellness

    Healing Oasis Wellness is a professional therapeutic massage center in Edmonton, specializing in massage therapy, bodywork, and integrative wellness services. The clinic is known for its client-centered care, skilled practitioners, and commitment to holistic health. With a range of services tailored for pain management, stress reduction, and recovery, Healing Oasis Wellness remains dedicated to helping clients achieve long-lasting wellness.

    Contact Information

    Email: info@healingoasismassage.ca

    Websitehttps://healingoasiswellness.ca/

  • From Concept to Cart: Kaeita Rankin Powers Successful Pet Product Launches

    New York, 1st October 2025, ZEX PR WIRE, In the fast-growing pet supplies industry, innovation is only half the story. The other half lies in execution. Kaeita Rankin, an accomplished project manager with more than a decade of experience, has become a driving force in turning new product ideas into market-ready solutions. Her ability to bridge the gap between concept and consumer has positioned her as a trusted leader in managing successful pet product launches that deliver both business results and customer satisfaction.

    Rankin’s journey began in operations, where she discovered her natural ability to align teams, processes, and resources toward shared goals. Today, she channels that foundation into project management, overseeing the development and launch of pet products that stand out in a competitive marketplace. With her hands-on leadership, companies have introduced innovative food formulas, supply chain efficiencies, and e-commerce solutions that meet the needs of today’s pet owners.

    A Track Record of Successful Launches

    In her role as project manager, Rankin has built a reputation for leading cross-departmental initiatives with precision and efficiency. Whether coordinating with product engineers, supply chain managers, or marketing teams, she ensures that each phase of a project advances seamlessly. Her approach prioritizes both speed to market and quality outcomes, a balance that has proven essential in the dynamic world of pet products.

    One example of her leadership can be seen in her management of new product rollouts. By applying her expertise in Agile and Lean methodologies, Rankin helps organizations streamline processes, reduce delays, and adapt quickly to market feedback. These strategies allow companies to launch products that are not only on schedule but also aligned with consumer demands.

    Strategic Planning Meets Practical Execution

    Rankin’s success comes from her ability to balance big-picture thinking with day-to-day execution. She begins each project by clarifying objectives and aligning stakeholders around shared priorities. From there, she breaks down ambitious goals into manageable steps, creating clear pathways from concept development to product launch.

    Her planning style is proactive, yet flexible. In a sector where supply chain disruptions or shifting consumer trends can change timelines overnight, Rankin remains adaptable. She recalibrates plans as needed, ensuring projects stay on track while protecting quality and performance.

    Colleagues describe her as detail-oriented without losing sight of broader goals, an attribute that allows her to build trust across diverse teams. Her transparent communication style keeps stakeholders informed, while her problem-solving skills create confidence that challenges will be resolved quickly.

    Fostering Collaboration Across Teams

    Product launches in the pet industry require collaboration among many different departments. Rankin has mastered the art of creating strong connections across teams. She works closely with creative designers, logistics specialists, retail partners, and executives to ensure everyone is aligned. This inclusive approach not only drives smoother execution but also inspires a sense of ownership among team members.

    Her leadership has often been the difference between projects that stall in development and those that reach store shelves on time. By fostering collaboration, she helps accelerate innovation and ensures that new pet products are both practical to manufacture and appealing to customers.

    Human-Centered Leadership in Action

    While deadlines and deliverables define much of project management, Rankin believes that the heart of success lies in people. Her leadership style is grounded in empathy, mentorship, and support. She takes time to mentor junior project managers, equipping them with tools to excel in fast-paced environments.

    Rankin creates environments where individuals feel valued and empowered. This human- centered leadership translates into motivated teams that perform at higher levels. Her ability to balance technical expertise with a people-first philosophy has made her a respected figure in the pet supplies sector.

    Driving Growth in a Competitive Market

    The pet supplies industry has experienced rapid growth in recent years, fueled by rising consumer expectations and an expanding market for premium products. Rankin’s work has been instrumental in helping companies adapt to this environment. By successfully managing product launches and operational improvements, she contributes directly to business growth.

    Her leadership extends beyond the walls of her organization. She stays informed about evolving consumer preferences and industry trends, ensuring the products she helps bring to market are not only timely but also future-ready. Her commitment to innovation makes her an invaluable asset in a sector where change is constant.

    Passion Beyond the Office

    Rankin’s passion for pets extends into her personal life. She enjoys hiking with her dog, volunteering at animal shelters, and traveling to learn from different cultures. These experiences provide her with fresh perspectives and reinforce her commitment to improving the lives of pets and their owners.

    Her personal connection to animals fuels her dedication to the industry, adding a layer of authenticity to her professional work. She understands that behind every product launch is a family looking to provide the best care for their pets, and that perspective guides her decision-making.

    Looking Ahead

    As the pet supplies industry continues to expand, the need for strong project management will only grow. Kaeita Rankin is poised to remain at the forefront of this movement, helping organizations transform ideas into tangible products that improve pet care.

    Her ability to guide projects from concept to cart highlights the critical role of leadership in delivering innovation to consumers. With a proven track record, a people-first philosophy, and a passion for the industry, Rankin is shaping the future of pet product development one successful launch at a time.

    About Kaeita Rankin

    Kaeita Rankin is a seasoned project manager with more than a decade of experience in the pet supplies industry. She specializes in leading cross-functional teams to deliver successful product launches, supply chain initiatives, and e-commerce integrations. With certifications in Agile and Lean project management, she brings a strategic yet adaptable approach to every initiative. Outside of her career, she is an animal lover, avid hiker, and active volunteer at local shelters.

  • Brian Gould of TruLife Distribution on What Health and Beauty Brands Can Teach Other Industries About Consumer Loyalty

    Canton, Michigan, 1st October 2025, ZEX PR WIRE, Health and beauty companies have long understood how to turn casual buyers into loyal customers. Their success is not only about delivering products that work but also about creating experiences and relationships that keep people coming back. Brian Gould, founder and CEO of TruLife Distribution, has spent his career helping wellness, health, and beauty brands expand in the United States. He believes that the strategies fueling consumer loyalty in his sector hold valuable lessons for nearly every industry.

    The Loyalty Formula

    What distinguishes health and beauty products from other consumer goods is that they are closely tied to identity and well-being. When someone chooses a skincare routine, a vitamin regimen, or a favourite fragrance, the decision is often as emotional as it is practical. Gould explains that successful companies in this space recognize that trust is essential. Consumers want to know where ingredients come from, how products are tested, and whether companies are living up to their promises. This transparency fosters loyalty not only because a cream or supplement performs well, but also because the buyer feels confident that the brand aligns with their values.

    The sense of alignment goes even further. Many of today’s health and beauty consumers seek companies that align with their personal values regarding sustainability, clean ingredients, or social responsibility. These values-based connections make loyalty less about habit and more about identity. Gould notes that for younger generations in particular, these considerations are no longer optional but are integral to the decision-making process from the outset.

    Personalization and Connection

    Another driver of loyalty is the growing emphasis on personalization. Health and beauty brands have leveraged technology to develop quizzes, skin diagnostics, and virtual try-on tools, enabling consumers to feel that a product is tailored specifically to them. This sense of customization fosters a more profound attachment to the brand because the product feels like a personal solution rather than a generic option on a store shelf. Gould points out that industries outside of health and beauty could benefit by adopting similar approaches. Furniture companies could offer more tailored design options, and food services could experiment with customized meal plans to increase engagement and repeat business.

    Connection also extends beyond the product to the sense of community a brand cultivates. In the beauty industry, this often takes the form of online groups, influencer partnerships, or authentic customer testimonials. People want to feel part of a shared experience rather than just a transaction. Gould believes that companies in other sectors could nurture the same dynamic by encouraging storytelling, spotlighting customers, and creating opportunities for shared participation in a brand’s journey.

    Loyalty Through Habit and Reward

    Health and beauty brands have also mastered the art of turning purchases into habits. Subscription models for skincare or supplement refills, rewards programs that offer exclusive perks, and limited-edition launches all help transform one-time buyers into long-term customers. These strategies go beyond selling products and instead cultivate a sense of ongoing membership. According to Gould, other industries can apply the same logic. Whether it is a furniture retailer offering loyalty perks for repeat purchases or an apparel brand providing early access to new collections, the principle is the same. The consumer feels valued and therefore continues to return.

    Transparency and Responsibility

    A final and critical piece of the loyalty puzzle is responsibility. Clean formulations, cruelty-free testing, and sustainable packaging have become defining features of successful health and beauty brands. This is not only because these practices are ethically sound but also because they build consumer trust. Shoppers are increasingly seeking to know that their purchases align with their values. Gould emphasizes that businesses in all industries must recognize that responsibility and transparency are no longer extras but essentials. Whether through ethical labor practices, environmentally friendly supply chains, or open communication about sourcing, companies earn loyalty when they act with integrity.

    Lessons for Every Industry

    These strategies are not without challenges. Personalization requires investment in technology and data collection. Sustainability can increase production costs. Loyalty programs must be carefully designed to ensure they provide real value. Brian Gould emphasises that authenticity serves as a safeguard against failure. Consumers quickly detect when a company’s promises are inconsistent with its practices, and loyalty can shift to backlash if the trust is broken.

    For Gould, the broader message is clear. Loyalty in business today is about more than encouraging repeat purchases. It is about building lasting partnerships between brands and consumers. Health and beauty companies have demonstrated that by aligning with consumer values, offering personalization, cultivating communities, rewarding loyalty, and acting responsibly, businesses can create customers who are deeply invested in their success.

    Other industries, such as furniture and apparel, technology, and food, can draw from these lessons. When consumers feel seen, valued, and aligned with a company’s mission, they are not just customers but advocates. Gould sees this as the foundation for long-term growth in any sector.

    To learn more visit: https://trulifedist.com/

  • HPM Consultants Named Top Construction Expert Witness Firm for Litigation Support

    Recognized for excellence in construction delay analysis, expert testimony, and litigation support across high-profile legal cases

    California, US, 1st October 2025, ZEX PR WIRE, HPM Consultants has been officially recognized as one of the top construction expert witness firms in the country for litigation support. The award comes after years of providing accurate analysis, practical insights, and courtroom-ready expertise for contractors, attorneys, and developers navigating construction disputes.

    With decades of combined experience in construction scheduling, delay claims, and damages evaluation, HPM Consultants has built a reputation for clarity, objectivity, and reliability in high-stakes legal matters. Their team has consistently helped both plaintiffs and defendants make sense of complex project data, uncover critical delays, and translate technical findings into clear narratives that stand up in court.

    This latest recognition reflects the firm’s continued commitment to transparency, professionalism, and evidence-based reporting. Their experts are known not only for technical skill, but for the ability to communicate findings in a way that judges, juries, and legal professionals can easily understand.

    “We are proud to be recognized for the work we’ve done behind the scenes of major disputes and negotiations,” said a spokesperson for HPM Consultants. “Our goal has always been to bring clarity to construction chaos, whether it’s a missed deadline, an unclear change order, or a cascading series of scheduling conflicts.”

    Law firms and construction professionals alike have praised HPM Consultants for their responsiveness, detailed documentation, and steady presence in arbitration and litigation settings. As construction projects continue to grow in size and complexity, the need for neutral, informed third-party analysis has never been more important.

    This award acknowledges the firm’s strong record across numerous state and federal cases, as well as private arbitrations. Their work has helped resolve disputes involving commercial high-rises, public infrastructure, residential developments, and industrial sites. Whether retained early in a dispute or brought in to rebut opposing opinions, HPM Consultants is known for adding measurable value.

    “We are not just there to point fingers or tally days,” the spokesperson added. “We are there to help uncover the truth, define what actually happened, and support our clients with insight that is grounded in real-world experience.”

    The team’s qualifications span engineering, project management, construction law, and forensic analysis. This blend allows them to tackle each case from multiple angles, considering both the legal and technical dimensions of construction claims. Their experience testifying as expert witnesses in courtrooms and mediation settings gives them the credibility and composure necessary under pressure.

    As recognition for their leadership in the field continues to grow, HPM Consultants plans to expand its services to support a wider range of project types and legal challenges. With a sharp focus on professionalism and a client-first approach, they remain dedicated to helping project owners, contractors, and legal teams navigate disputes with clarity and confidence.

    About HPM Consultants

    HPM Consultants is a trusted leader in construction consulting and expert witness services. They specialize in construction delay analysis, damage evaluation, claims support, and litigation assistance. Serving clients across California and beyond, they bring deep expertise, clear communication, and reliable documentation to every case. Whether pre-litigation or mid-trial, they help their clients resolve disputes with facts, fairness, and professionalism.